I mean friendly because it’s the name that shows up, it’s mostly useful when you’re sending messages and you want them seeing your (business) name instead of firstname.lastname@example.org
You need to set your preferences according to the instructions on that screen.
If you just want a notification sent to the USER, you’ll use user_email, if you want the notification also sent to the PAYER you’ll also add the payer_email, you separate them with a semi-colon.
The moment when those emails are sent are defined by those numbers, as I explained in my previous comment. I also like to send warnings 1 and 7 days before.
And to have the EOT reminders turned on you need to have them enabled (like also shown on my previous comment).
Also, that setting is the same for both PayPal and Stripe, so whenever you change one, the other is changed as well.
Sorry, I just saw that screenshot is yours and not mine
It looks correct to me (you forgot the space after the semi colon, but I am not sure it’s necessary).
At least according to your settings both emails from your subscribers (payment email AND website’s user email addresses) should receive a message 2 days, then the day before, then around the moment they lose access (sometimes with a considerable amount of hours in delay, depending on how your system is synchronizing everything).
Also, you need to adjust the recipients, subjects and contents of the messages for each of those three emails (if you click on those buttons that have the numbers on them you’ll see that you must set them for each independently). If you only fill up those fields when your -2 button is selected like shown in your screenshot, they’ll only receive the -2 days notification (2 days before EOT) and not the others!!!